Sam smiling during a consultation.

Private Coaching

Train With Me

A private performance practitioner blending physical training, mental performance, and neuroscience — to help you move, think, and feel better.

Education

The science of human movement.

I have an educational background in the honours co-op kinesiology program at the University of Waterloo — the science of human movement. This blends anatomy, exercise physiology, nutrition, biology, chemistry, biomechanics, neuroscience, and sports medicine.

I advanced this with my masters in kinesiology focused in neuroscience, studying the integration of cognition and physiology. This gives me an in-depth knowledge of the complete human system.

Additional certifications in yoga, fascial stretch therapy, basic & advanced sport nutrition, and high-level performance science. Currently pursuing Pilates training, CSCS, and CPSS advanced certificates.

Sam working at a desk with a laptop and documents.

University of Waterloo is regarded as one of the leading institutes for kinesiology education in Canada, and one of the initial founders of the program back in 1967. I am proud to be an alumni.

Experience

Proven across every level.

  • University of Waterloo Athletics

    Head personal trainer and supervisor. Senior S&C coach for Warriors swim team and women's basketball. General head coach for varsity teams.

  • Private & Commercial Training

    6+ years at Shock Fitness (aging & athletic populations), Movati Athletic (diverse clientele), and head coach for League 1 soccer in Cambridge.

  • Research & Teaching

    Research manager and educator. Health is individualized and must be evidence-based. With a degree and various research positions, you can trust high-quality, science-backed training.

What I Offer

Integrated performance coaching.

A mixed method of lifestyle coaching and physical fitness training. I work across the full spectrum of human performance — blending disciplines most coaches treat as separate.

  • Kettlebell exercise for strength training and fitness.

    Athletic Performance

    Sport-specific training and event preparation. Marathon, golf, hockey, mountaineering — programs built around your sport's demands and your individual performance metrics.

  • Client doing a bird dog stretch.

    Strength & Conditioning

    Foundational training built on sound periodization. Building muscle, developing power, improving posture and stability — the physical base everything else sits on.

  • A wearable fitness tracker, smartwatch, and smartphone on a white table.

    Cognitive Performance

    Mental performance training grounded in neuroscience. Focus, decision-making, and composure under pressure — with optional wearable data integration for actionable insights.

  • Sam performing physical therapy exercises on a man lying on a treatment table.

    Body Recomposition

    Structured programming for changing your body composition. Training and nutrition principles combined to build muscle, reduce body fat, and sustain it long-term.

  • Plank leg raise.

    Female & Post-Partum Health

    Training designed for the female body — including post-partum return to fitness. Evidence-based programming that meets you where you are.

  • Sam working at a desk with a laptop and documents.

    Aging Health

    Strength, stability, and mobility programming for aging well. Maintaining independence, reducing risk, and building a body that keeps up with your life.

The Process

From consultation to transformation.

  • 01

    Consult

    We start with goal setting, a lifestyle and training assessment, and a physical intake. This is where I understand where you are and where you want to be.

  • 02

    Program Design

    I set a custom program with the necessary add-ons. For some people this is nutrition support, fascial stretch for relaxation, consulting across coaching teams, or data integration from wearables for more actionable training data.

  • 03

    Train & Evolve

    We choose a training structure — in-person, hybrid, or online — and a set duration. Three months, six months, a year. Then we begin the work.

Sam consulting client wearing a smart watch.

Next Steps

Ready to start?

Whether you're an athlete chasing a goal or someone ready to invest in their health, it begins with a conversation. Reach out and let's talk about what's possible.